Retail Channels to Target in Saudi Arabia

Planning to exhibit at Free From & Fine Food Dubai? Or exploring the UAE as a potential market? This webinar is your essential prep toolkit. Learn how to secure those all-important buyer meetings and maximise your time in-market.

Sales and Marketing: Ensuring Long-Term Success in the UAE

Congratulations! You’ve successfully gotten your product into the UAE and onto the shelves of retailers—a significant achievement after all the time, effort, and energy you’ve invested. However, this is just the beginning. To ensure that your product not only stays on the shelves but thrives in the UAE market, continuous effort in sales and marketing is critical.

Achieving long-term success in the UAE means focusing on continuity, market penetration, and building brand loyalty. At this stage, it’s essential to collaborate closely with your chosen partner or route to market and establish a comprehensive marketing plan that addresses your product’s visibility and appeal to local consumers.

Building Brand Awareness in the UAE

Your sales and marketing efforts must be consistent and targeted. Working with your UAE partner, you need to decide how to allocate resources and investments. This might include financial support for local advertising, in-store promotions, or even digital marketing strategies that leverage your partner’s expertise and channels.

It’s essential to understand the importance of product training as part of your marketing efforts. Providing in-depth product training to retailers—particularly pharmacy retailers, which are prominent in the UAE—ensures that your products are well-understood by those selling them, thus improving the customer experience and driving sales.

Ongoing Engagement: A Key to Success

Success in the UAE market doesn’t come from a one-time marketing push; it requires ongoing investment. Regular touchpoints are critical. This can include local advertising campaigns, activations, digital marketing, and, most importantly, continued face-to-face communication and commitment to your distribution partner. Being present in the market by attending trade shows and other local events will show that you’re serious about supporting your brand in the UAE for the long term.

The Role of Digital Marketing in the UAE

One crucial aspect to consider is the importance of digital marketing in the UAE. The region has a strong digital presence, with consumers actively engaging on various platforms. Ensuring your brand is visible online through digital campaigns—whether through social media, local influencers, or search engine marketing—can greatly enhance your brand’s reach and attract loyal customers. Partnering with local influencers or running targeted digital ads via your distribution partner’s established channels can make a significant impact on your sales performance.

Show Commitment to Your UAE Partner

Building a strong and enduring relationship with your local partner is crucial. Your partner in the UAE will be the face of your brand, and a strong partnership will help your product gain momentum and consumer trust. Whether you are working with a distributor or retailer directly, showing consistent commitment—through training, marketing support, and joint activations—will ensure your partner is fully invested in your product’s success.

Conclusion: Marketing with Long-Term Vision

Marketing in the UAE is not a one-off task. Your sales and marketing strategies need to evolve continuously to maintain brand awareness and increase your product’s market share. With the right combination of digital marketing, local advertising, in-store promotions, and a committed partnership with your distributor, your product will not only succeed but flourish in the UAE market for years to come.

If you’re ready to take your sales and marketing strategy to the next level in the UAE, get in touch with us today! Let’s discuss how Bolst Global can support you in driving brand awareness, building strong partnerships, and ensuring long-term success in the Gulf region.